An Introduction to Search Engine Optimisation

SEO is an acronym and stands for Search Engine Optimisation. Search Engine Optimisation is the process of improving your website so that it appears higher in the search results for certain desirable keywords.

As most searches today are done using Google we’ll be referring to Google throughout this page, however please understand that we also optimise websites for other search engines including Bing and Yahoo.In addition to the paid listings on Google you will notice that there are 10 organic (unpaid) results listed per page, these are the ones that are there on their own merit. It is vitally important for businesses to get on the first page of Google for important keywords their customers are searching on because typically 75% of people will never go to the second page.

Search Engine Optimisation
Keywords are Important

The words people use to search Google are normally referred to as “keywords” but can also be called “search phrases” or “target queries” – they are all the same thing. These keywords could be anything from “Electricians in Melbourne” to “Buy a table” to “Best lawyer Australia”.

When planning Search Engine Optimisation we look for the top keywords that are most likely to bring you paying customers and then focus on ranking you as highly as possible for them.